Testimonial from the Mayor of Zebulon, NC
A Partner Municipality
“Vibrant communities become desirable places to visit.”
Mayor Glen York, Town of Zebulon, NC
Your destination has local crafts people, change makers, artists, and keepers of stories that make your community unique. Your destination holds a monopoloy on the uniqueness of “place” that can be used to attract visitors. We work with destinations to identify authentic experiences aligned with the destination’s brand promise and market them to discerning visitors.
“Communities… should work to develop localized brand engagement that highlights the dimensions of each municipality.”
- Greater Raleigh Convention and Visitors Bureau, Destination 2028, 2018.
Formal attractions and hospitality partners struggle to make genuine local experiences conveniently available to their guests. We curate experiences aligned with the destination brand promise and work directly with select industry partners to promote them semi-exclusively to their guests. Industry partners can easily meet their discerning guests’ desire for authentic experiences, and contribute to the destination’s brand promise.
“Greater industry, community and government alignment is driving destination competitiveness and brand.”
- Destinations International, 2021
Traditional tourism metrics focus on volume of tourist visitation and revenue growth. Since destinations pursue what they measure, traditional metrics lead destinations on races to the bottom. A more savvy approach is to include assessments of relevant community sentiment along with examining tourists’ experiences of the destination. Using advanced analytics, we track community livability, resident/visitor happiness, and resident acceptance of visitor densities during peak, shoulder, and off seasons.
“Technology helps us to better manage our social, cultural and environmental impacts. And if well managed, tourism can act as an agent of positive change for more sustainable lifestyles, destinations, and consumption and production patterns.”
“Using supervised learning and natural language recognition, data tools can tap into the great wilderness of social media conversation to identify opportunities for intervention.”
- DATABERG, 2022
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